How does VIDA Premium Facebook Advertising work? What is the difference between Facebook AD and POST?
- VIDA will promote your products by showing a collection, a sub-collection, a featured artist with 4 products or a single product. Artists are given 3 advertising options to have VIDA promote their products on Facebook. They can choose to have their ad run over a period of 3, 4 or 6 days (priced accordingly). A Facebook ad, as opposed to a Facebook ‘post’ uses very specific target demographics that best suit the ad being launched. These ads do not appear on the Facebook page as regular posts do. They use demographic, location and other types of audience targeting to reach customers. The ads are also promoted across our Instagram platform.
What happens after I purchase an ad?
- On purchase, VIDA will send out a survey to the artists to fill us in on their information like product preferences, art themes and what they would like to have promoted by us. Not all artists will complete the survey - so our team will review their collection and curate their ad on their behalf.
How long does it take? When can I see my ad?
- On completion, our team will curate each artist’s ad in order to best promote their art and products on Facebook. Since we want to make sure to do a great job with your ad, it will take some time! But we will keep you posted as we move forward with each step.
How do referrals work with Premium Facebook Advertising?
- As part of VIDA’s Premium Facebook Advertising, we offer artists an extra 10% of all sales because your paid advertising resulted in that sale. We move this process via our Artist Ambassador Program, Refersion. If you have not signed up for Refersion yet, we will sign you up for you!
Refersion will then create a tracking code that we add to your advertisement’s URL - this makes sure you are credited for all purchases. This is done especially to avoid having customers click on one ad, and then buy from a different artist's collection. Through Refersion regardless of who they end up purchasing from, you will receive 10% of the order value paid monthly via PayPal.
You will receive a welcome email about using Refersion - but you can certainly opt out of registration, should you choose to. It is a simple way for you to continue earning 10% on orders you refer. We will have it all set up for you - the account, customizing the link to your collection, including your PayPal account.
How will I know my ad is launched?
- Once your ad is complete and launched, we will notify you immediately via email and send you the ad graphic as well so you can share it with your network, friends, and family!
Will I find out how the ad promotion performed? OR What about the results from the ad promotion?
- We will notify you on completion of your ad promotion for the duration you selected at the time of purchase. You will also be informed of any sales made during this time. Please note, Facebook has a 28-day attribution window so some sales after viewing the ad may still be completed at a later time.