Unfortunately, it is almost impossible to get an exact color match. Due to printing on surfaces other than paper, the print colors on your final product will likely vary from your original artwork. Additionally, several of our fabrics, specifically our cashmere scarves and sheer wraps, range from cream to off-white and are not available in a pure white base. Even with white products, slight variations can arise from piece to piece affecting the print colors.
Our inks and printers have a specific range of colors they can and cannot produce. When the printer detects non-printable colors, it will produce the color that is closest to it. For example, we cannot print metallic shades, so if you have a gold hue on your artwork it may print more closely to a goldenrod/orange tone. This is one of the reasons why your printed artwork may differ from your original artwork.
Screen settings and workspaces will also cause your artwork printed item to differ from what you see on your computer screen.
If you are unsure of how your artwork will print, we encourage you to purchase a sample prior to making larger orders.
Below is an in-depth explanation of the possible color variations and methods we use in printing depending on the product type:
You should expect colors to appear differently on fabric than on your computer screen. Unlike bulk productions, each piece is printed individually causing slight variations on each item. Different dyes, printers, and print techniques are required depending on the type of textile.
Sleeveless Knit Top
Sleeveless Woven Top
All-over Print Tote
Sublimation Direct to Garment
Silk Square Scarf
100% Modal Scarves (Long & Square)
Cashmere Silk Scarf
100% Merino Wool XL Scarf
Pocket Squares (Cotton & Silk)
Synthetic fabrics normally require sublimation printing while natural materials normally employ direct to fabric digital printing. Sublimation penetrates the fibers and changes the color from the inside out, whereas digital direct to fabric printing adds color to the top of the substrate surface. The chemistry of the two actions is quite different as sublimation relies on molecular bonding, and digital printing on surface adherence. During the digital printing process, ink is applied to the surface in tiny droplets. Once this step is completed, the fabric goes through heat and/or steam to cure the ink. The fabric is then washed, which may cause fading from any highly saturated colors. Due to this process, it is expected for the execution of sublimation on polyester and digital printing on silk to be very different. We use Direct to Garment (DTG) printing for some of our shirt styles - this process uses a modified inkjet printer to digitally print directly on top of a pre-made garment blank. The overall process is almost the same as the digital printing, but has limitations on print placement.
Please note that the texture and weight of the individual materials will make a large impact on the saturation and appearance of color. The images displayed on cashmere and woolen garments will appear less sharp due to the “hairy” quality of the materials. A dense silk material, on the other hand, will allow for less grin-through which means the print will not be easily visible on both sides; however, for a loosely woven material such as sheer polyester and light modal, results will differ.
Our printers use either CMYK or RGB printing, not a Pantone Matching System. This means that every color in a design is broken down into parts in order to match the color represented in the file. CMYK stands for Cyan, Magenta, Yellow, and Black, whereas RGB stands for Red, Green, and Blue. In CMYK colors from the spectrum are subtracted from natural white light into pigments or dyes. These pigments, are then printed onto fabric in tiny little cyan, magenta, yellow, and black dots. In RGB, light, from a computer screen, is projected through the colors, blending them on the eye’s retina to create the desired hues. Due to the conversion, it is possible to have a color show up one way on the computer screen in RGB but print differently on a CMYK printer.
Tips & Tricks to get the best outcome while printing:
• Make sure the images you are printing are at the 1:1 scale to avoid distortion.
• On our studio page you can find the exact dimensions of the necessary artwork per product type.
1. Go to our Studio page http://studio.shopvida.com/profile and sign up for your own profile. Once that is complete, you will have product options for what to use.
Step 2: Click on the link under the product wheel to be directed to a page showing the different dimensions and resolutions required per product. See the example below.
Avoid low-quality images - Save image file at 150dpi - 300dpi max for best result
• Make sure the image you are working is set at a high quality from the start of production. Errors will occur if you force the image to a pixel dimension it does not originally have
Avoid large areas of dark color and avoid subtle tone variations
- Adjust the curves, brightness/contrast, and hue/saturation features to edit the dark or subtle sections of the image.
- As you can see in the example below, the dark corners have been adjusted to a lighter tone, and some of the blue tones have been removed. In this display, the goal was to lessen the blue and black tone to create and keep a grayish look in the artwork.
- Any black & white prints should be saved as grayscale in order to preserve true black and true white hues.
• In “Photoshop,” go to Image > Mode > Grayscale
• Afterward, you can use the curves tool to bring definition into the image.
(This is showing the curves tool allowing you to edit the definition of the image)
(This is showing the curves tool allowing you to edit the definition of image)
If an image is not saved in grayscale, subtle undertones of color could alter the display during the printing process. In the example below, the slight brown cast of the file changed the tone from pure black & white to more of a sepia.
- It is a good idea to slightly increase the saturation of your image by using the Hue/Saturation tool in your photo enhancer program
- Closely consider artwork when choosing fabric to print on -- for example: avoid large areas of single color on cashmere as piling could cause visible blank spaces where ink does not penetrate fabric; fabric will absorb more ink than paper (see image below).
Different examples of colors changing on fabric:
Printed on Cashmere/Silk - colors come out more true blue than blue / green
Printed on 100% Silk - colors come out lighter/less saturated
Printed on 100% Polyester
Printed on 100% modal - darker, less saturated colors
Unfortunately, we are not able to print metallic colors at this moment. In the case of artwork containing metallic colors such as silver, gold, copper, the printer will choose the closest solid Pantone color to replace the metallic hue. Therefore, gold will be a yellow tone, copper a warm orange tone, and silver a grey tone.