Every year, approximately 20 million tons of apparel is thrown away by consumers. This excludes the millions of tons that are disposed within retail channels when items do not sell as projected by the retail buyers.
At VIDA, we want to do our part to reverse this trend. We only produce items that have been purchased, which means that every item you buy will be specifically made for you. When we sourcing materials, we aim to use natural, high-quality materials. Thus, we want to use recycled materials or materials that are sustainably sourced.
All of our dyes are phthalates-free. The majority of our products is water-based to minimize the impact on our planet.
In production, we work with our suppliers to find the most optimal use of materials. For example, in combining different products with one supplier to optimize the fabric usage in both printing and cutting.
Even with our highest care and attention, a customer may occasionally receive an item with a quality or size issue. Unless the product is requested for quality feedback purposes, the customer does not have to return the item. Instead, we encourage the customer to gift or donate the product so we can create less waste in our world and share the gift of original artwork.